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Current Q1 bookings are tracking 18% above same period last year. Strong start driven by Direct Mail.
Customers with 18+ months since last cruise and LTV > $10k. Recommended for win-back campaign.
Suite cabin bookings reached 12.4% of total, up from 8.1% average. Mediterranean campaigns are driving upgrades.
Reactivation campaigns are delivering 2.1x higher ROAS than Prospecting. Consider shifting budget allocation.